Pelra Azondekon

Managing Director | asterX Quebecor

Pelra Azondekon is an active leader in the private equity and venture capital ecosystem in Canada where she strives to be an ambassador for diversity and inclusion. She brings over 15 years of experience in private investments, corporate finance, M&A and accounting. Pelra cofounded and currently leads asterX, the corporate venture capital arm of Quebecor, a Canadian leader in telecommunications, entertainment, news, media and culture. Prior to joining Quebecor, she led and managed numerous equity investments in leading tech startups at Investissement Québec. Before that, Pelra spent close to a decade at EY, where she advised corporate clients and institutional funds on domestic and international M&A and private equity deals. Pelra is a Board Member of several startups, Université de Montréal, the Upside Foundation and OSEntreprendre as well as a mentor as part of the Black Wealth Club.