An accomplished marketing executive with over 30 years experience in consumer loyalty and engagement. Michael’s expertise is in the strategy, design and execution/operations of consumer loyalty and engagement programs, from start up to scale. This includes leading full stack consumer driven (social, digital, data) marketing programs and strategic partnerships globally. Michael has blended strategic marketing and consumer engagement as he worked with and for major loyalty programs like Aeroplan, RBC Rewards, TD Rewards, Manitoba Lottery and Gaming and lead consumer engagement and marketing for Green P, one of the worlds largest municipal parking operators. Currently, Michael is CRO for Liquid Avatar Technologies

When he is not focused on his work, Michael can be found promoting Heart & Stroke as a Survivor Ambassador, cycling on a country road or golfing.