Aly Dhalla is the CEO & Co-Founder of Finaeo. Aly spent his early career as a financial advisor. Intrigued by the way technology was shaping financial services, Aly decided to join an employee benefits startup as the first employee. Aly helped scale the company into acquisition by one of Canada’s largest third-party administrators for group insurance, Benefits By Design (BBD). Aly served as Managing Partner at BBD before launching Finaeo. Aly is also the Co-Founder of TriCelerate, a not-for-profit tech incubator to help youth go from idea-to-product.