Laura joined London & Partners as Chief Executive in 2017. She leads the international promotion of London, and is responsible for the leadership, strategy, performance and accountability of the organisation. Laura has spent her career at the intersection of business, public policy and communications.
Prior to joining London & Partners, Laura was Managing Director of the Government & Public Sector Practice at WPP, the world’s largest marketing and communication services business. In that role she advised governments on destination marketing, behaviour change, digital government and citizen engagement. She led a global network of regional teams, from Nairobi to Singapore. Laura has written on digital government and taught at the Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy, National University of Singapore.
Prior to WPP, she spent several years as a UK public servant in London and Brussels, and has worked as a journalist in Russia and for an NGO in Germany.
Laura is a Londoner and speaks French and Russian. She is a Governor of an inner-city London primary school. Laura has an undergraduate degree from the University of Oxford and a postgraduate degree in Economics from University College London.